Norwex – Pioneer of Modern Green Cleaning

Norwex, with its wide range of eco-friendly products, is leading the way towards modern green cleaning methods that are better for our health and better for the environment. A worldwide trend in domestic cleaning is growing and gaining momentum. The move is away from the harsh chemical cleaners of the twentieth century towards greener, gentler alternatives.

The Norwex company had its beginnings in Norway in 1994, when a Norwegian company pioneered the use of microfiber as a modern cleaning material. It developed a new unique microfiber cleaning cloth that sanitized surfaces and cleaned the home without the need for any chemical cleaners.

Norwex Canada was born in 1999 when founders Debbie Boulton and Gerd Doroshuk recognized the potential of these microfiber cloths and formed the Canadian based company to develop and market them in North America. Their ground breaking products were an immediate success and are currently sold world wide through over 2000 individual sales consultants, who sell directly through the home party system.

With the motto ‘Improving quality of Life’ the company’s mission is to ‘To help people create healthy living and working environments by reducing the use of chemicals in cleaning and personal care products.’

With these amazing microfiber cloths you can clean your home without using chemical cleaners. All you need is to wipe down surfaces using the cloth and water. By eliminating the toxic chemicals of standard cleaning products you create a healthier home for your family, with fewer allergies and sensitivities and less pollution of the environment.

The ground-breaking microfiber technology used in these cloths combines incredibly absorbent microfiber with a special silver agent woven into the cloth. When you wipe a surface using just the microfiber cloth and water, the fibers lift away 99.9% of the bacteria from the surface into the cloth. Rinse out the cloth, then just leave it to dry and the silver kills the bacteria left in the cloth within a few hours.

This natural way of sanitizing your home has a host of health benefits. First of all you are not adding toxic chemicals to the air and surfaces of your home. So many allergies, respiratory conditions and even cancers are caused by the common chemicals that we have been casually spraying about our homes for years. When you stop using those chemicals and clean with natural methods, the air in your home immediately becomes cleaner and your family healthier.

Another drawback of strong chemical cleaners is that they gradually cause bacterial resistance. The few bacteria that survive a chemical wipe-down mutate, so you get super-bugs developing, as we’ve seen in many of our hospitals, which can cause illnesses for which there are few effective antibiotics. Using natural cleaning methods avoids this whole modern dilemma.

And then there is the question of the environment. Chemicals from household cleaners are negatively affecting our water systems and our planet. To protect the land that our children will inherit from us, it makes sense to find natural alternatives before it is too late.

With Norwex’s pioneering methods of cleaning the home and workplace, we have a real hope of protecting our children’s health and their future, so mothers can have peace of mind and a clean eco-conscience, as well as a clean house!